THE ✨WEALTHY✨
WOOK
CHALLENGE
Rage the run and buy the tour hoodie - without the credit card hangover waiting for you when you get home. 🪩
30 days. $30.
(less than a second set cocktail at MSG)
You know how every time you almost get your financial shit together…
a show you HAVE to go to gets announced at the same exact time your car needs new brakes. 🙃
And it’s just like WTF?!?! You don’t get it.
You’re crushing it at work… you’re a baddie across ALL other areas of your life… but when it comes to your finances, the math just never seems to math.
I hate to break it to ya, but no matter how many times you create the “perfect” budget spreadsheet or download Rocket Money, you’re still going to find yourself in this “fuck it” swipe-and-pray cycle.
That’s because most personal finance systems weren’t built for the live music loving girly who:
Just found out an on-sale is happening in 2 days and has to get tickets RIGHT NOW before they sell out.
Got invited to 5 weddings this year and can’t turn any of them down or she’ll risk ruining friendships.
Might die of FOMO if she doesn’t go to Phish Mexico because her ENTIRE crew is finally going this year.
Is no longer 22 and requires weekly therapy, quarterly massages, and a decent mattress in order to survive.
Most personal finance professionals would tell you the solution is easy, “stop going to so many shows.”
But cutting shows isn’t “trimming the budget.” It’s amputating part of who you are.
You need a plan that will help pay for life AND lot.
THAT’S WHAT I’M HERE TO HELP YOU DO.
Hey👋 I’m Berkeley!
I’m a Money Coach in Denver, but 10 years ago, I was the girl who “sucked at money,” staring down $23,000 of debt with no real plan to pay it off.
I felt super overwhelmed and didn’t know where to turn, so I met with a Financial Advisor. He took one look at my bank statement, judged the shit out of me, and told me the answer was simple - stop spending so much money on concerts.
Was I really gonna stop going to shows? Uhh, no.
For us, going to shows isn’t a want. It’s a NEED.
It’s our passion. Our community. Our therapy.
Over time, I figured shit out myself. Built a system that actually worked for my life. Paid off every dollar of my debt. Grew my net worth deep into the 6-figures.
Oh, and saw 271 Phish shows while doing it!
Here’s what I learned:
Getting control of your finances isn’t about white-knuckling your way through the “perfect” budget or giving up 3-night runs and festival passes.
It’s about creating a plan for your money that leans into who YOU are - not who Dave Ramsey says you should be.
Because real talk? We both know you’re not skipping the show. So let’s just make it fit into your life more sustainably.
That’s why I built The Wealthy Wook 30-Day Challenge.
It’s possible to get really fucking good with money without giving up the 3-night runs that feed your soul.
It just takes a little planning and that’s what you’ll learn how to do inside this challenge. 30 days. $30.
Ready? Let’s get this show on the road.
What’s included in your ticket:
🎙 30 days of guidance (from me!) in your earholes - 5 minutes at a time.
No sitting down for 3 hours on a Sunday afternoon to “work on your finances.” Listen to daily microdose podcasts while you’re walking your dog, doing the dishes, or getting ready for the show. One tiny action per episode will equal an entire month of pretty insane progress.
🪩 4 live calls where you can ask me anything. Directly.
If you feel stuck on something or need a pep talk (don’t we all!?) bring it to the call. We’ll solve it together, in real time. No more swirling around inside your own head at 2am (it’s scary in there).
Call times: alternating day and night to accommodate different schedules.
Tues, July 7 @ 11am MT
Tues, July 14 @ 6pm MT
Tues, July 21 @ 11am MT
Tues, July 28 @ 6pm MT
📓 A money tracker that actually makes sense for your life.
Not a complicated spreadsheet. Not an app that judges you for going over your “grocery budget.” A simple, fillable PDF that helps you integrate what you learn into your day-to-day life.
🎉 30 days of daily check-ins with people who actually get it.
A private Facebook community of like-minded live music girlies figuring this out alongside you. High vibes. Judgment-free.
Here’s the 30-day setlist to help you create a plan for life AND lot:
🫠 Week 1: Why hasn’t the math been math-ing???
Girl, I know you have not just been sitting around waiting to win the lottery. You’ve been trying budget templates and downloading apps and doing “no spend” weeks. But there’s a reason none of it has worked… In Week 1 you’ll find out why and what to do instead.
💸 Week 2: Planning for life.
Rent, food, insurance, vet bills, the random Wed night show that turned into a $200 evening (oops). It all adds up. In Week 2, we’ll take a methodical approach to figuring out what all this life shit costs (so we can make room for all the shows!).
⭕️ Week 3: Planning for lot.
Sometimes it can feel like you can’t plan for shows because you don’t always know when or where they’re going to be. In Week 3, I’ll teach you how to estimate tickets, travel, hotel, food, merch, all the things - even when tour hasn’t even been announced yet.
⚡️ Week 4: Making it stick.
Everything in Weeks 1-3 sounds great, but it only matters if it actually sticks. In Week 4, you’ll learn how to step into your new financial baddie identity and keep it going long-term.
In 30 days… you'll be able to:
Say “I’m in!” the second the group chat blows up about tour - without quietly stressing about whether or not you can really swing it.
Feel like your finances finally match the badass bitch you are in every other area of your life - without becoming a money-obsessed-penny-pincher who tracks every $7 in some lame ass spreadsheet.
Grab the good tickets the second they go on sale - without the guilty stomach drop right before you click “purchase.”
Open your banking app like it ain’t no thing - without feeling the queasy bubbleguts as the number loads.
Feel in control of your money - without a tour announcement sending you into “fuck it” mode and creating total financial chaos.
So, can I bring a few companions on this ride?
Doing a money challenge solo is awesome. But doing it with your crew is at least 5 gajillion times more fun.
Just imagine the group thread…
“omg did you do today’s episode yet”
“YES and I literally moved $200 to savings immediately after”
“okay who’s in for New Year’s?? I have a plan for it!”
Every time someone joins with your referral link, they get $10 off and you get $10 back.
You can also win some pretty sweet prizes:
1 friend joins → you get access to my brand new investing workshop - Never taught it before. Simple, beginner-friendly, and something I’ve been dying to teach for a while.
3 friends join → you earn your $30 back and get to do the challenge for FREE!
5 friends join → I’ll mail you a printed copy of the challenge workbook. Who doesn’t love a workbook that you can actually write in? I know, say less.
10 friends join → you get a FREE 1:1 Clarity Call with me. Your finances, my eyeballs on them, 3 clear next steps for you. (a $175 value)
Whoever Brings the Most Friends → a FREE spot in my 1:1 coaching program The Money Grooves Method. Access to 40+ training videos. 5 individual 60-minute coaching calls. (a $2495 value)
What other Wealthy Wooks are saying…
“We did 3 nights of Phish at the Sphere and didn’t use our credit card once! The group text thread was going off with everyone lamenting about how much money they spent, and we just got to keep quiet knowing the trip was all saved for and paid for without a scary credit card bill to deal with afterwards.”
Marilyn & bob (wilmington, DE)
“There’s no way I would have been successful with a “traditional” Money Coach that didn’t get me. Not only did she encourage me to hit all the Phish & Billy shows on my calendar, she helped me plan for them so they didn’t end up on my credit card and cause me stress later.”
Lauren (Portland, ME)
“Seeing shows and going on 3-night runs is just a part of my life and wasn’t going anywhere. It really helped knowing that she wasn’t going to make me feel bad about going out of town for 3 nights and spending a bunch of money to see a band. Berkeley really helped me change my life without making me change my life.”
Cara (Charleston, SC)
FAQ’s
-
Nope! If you love live music and you’ve ever looked at your bank account after a show and thought, “yikes!” this challenge was built for you.
-
Hell yea! Dive right in and catch up on the episodes you missed when you have time. Doing 5 days of challenges is better than 0. Every little bit makes a difference.
Doors will officially close to the challenge on Wed 7/8 and not reopen until next year.
-
Abso-fuckin-lutely.
The Wealthy Wook Challenge is for anyone who wants a better relationship with their money - whether you’re carrying debt and feeling the weight of it, or you’re doing pretty okay but still feel like your money is kind of just… happening to you… and you want to feel more in control.
-
This isn’t a budget. Budgets fail because they’re built on restriction and they don’t account for the way you actually live.
The Wealthy Wook Challenge is about building a money system that has a real spot for the stuff you love - shows, fests, travel. When your system is built around your life instead of against it, it actually sticks.
-
Each podcast episode is a little microdose - I’m talking 5-10 minutes - and the accompanying challenge should also take 5-10min.
It’s designed to easily fit into your daily life. And if you fall behind… no stress. Catch up whenever life allows.
Also, you’ll have lifetime access to the materials, so if you want to go through the challenge in August instead, go for it!
-
Yep! There will be a question submission form sent out prior to each call (which you may also submit anonymously).
Ask your q and I’ll answer it on the live call.
All call recordings will be uploaded to the portal within 24 hours.
You can also ask questions inside the Facebook community.
-
Hard no. This challenge is judgment-free and your numbers stay yours.
You’ll do exercises that ask you to look at your own finances, but you never have to share anything with me or anyone else.
Think of it as a private conversation between you and your money.
-
When you join the challenge, you’ll get a unique referral link to share with friends. They’ll get $10 off the challenge and you’ll receive a $10 payout.
You can also earn prizes at different referral levels… Think of it like building your own little crew for the run.
Prizes are sent out after the challenge wraps. I’ll confirm your referral count and get your rewards out to you. If you hit a milestone mid-challenge, I’ll make sure you know about it - no prize left behind.
